Concept Strategy, Print Campaign, Copywriting

As a medical management firm, Broadspire helps employers keep a lid on out of control medical costs and absenteeism through prevention and case management. If you were to open an industry magazine, you would see incredibly dull and nonsensical ads. Our approach was to break through the clutter using negative space and conceptual imagery to convey our message. This campaign was very successful and well received. Broadspire continued its climb of year over year business growth.