Concept Strategy, Print Campaign, Copywriting, TV

During my tenure with Publicis Mid-America, I was one of the primary writers for Zales. The following is a sample of a print campaign for Zales that ran in the Wall Street Journal. The general strategy of Zales was to speak to women who would then let their partner know what to go buy for them. In this print campaign, we spoke directly to men, specifically those who are active stock traders.

The TV spot also featured here was one of many that I wrote for Zales. I gained a tremendous amount of recording and editing experience while working on this account. Hats off to Fast Cuts in Dallas, Tx.