Concept Strategy, Out-of-Home Campaign, Copywriting

While working at Publicis Mid-America, my art director and I were asked to generate some OOH concepts to encourage stay at home mom’s to bring their children to the Fort Worth Zoo. Our approach was to keep it clean, simple and easy to read while driving. We wanted to remind moms that kids see the zoo a bit differently than adults and it can provide a fun adventure for the whole family.