Concept Strategy, TV Campaign, Copywriting

Both of these TV spots are prime examples of why it is important to tap into the emotion of the consumer. When purchasing a product that your child will consume, a trusting bond should be established from the start. I created the concepts based on the strategy and provided the copywriting as well as contributed to the art direction during the shoots. In fact, I still have that superhero that we created from scratch featured in the PediaSure ad. Details matter.